The company Exoto was established in the state of California in 1986. The name of the company is a simplified abbreviation for „EXclusive AUTOmobiles“.

Since its establishment the company´s only corporate goal is to offer the best or nothing. Initially the product range contained auto accessories as are seat covers and carpets. These were successfully sold in the whole country under the Exoto's Coverup brand. More than ten years ago, the company focused its attention and efforts on the market of miniature car collectors, and in a short time Exoto Inc. had the largest selection and most important range of automotive collectibles, props and related art form. Today, Exoto continues to thrive internationally in its field of multi-brand marketing and is preparing to expand its offerings into the luxury lifestyle segment.